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Agenda
Thursday, October 14th
REGISTER NOW ➜
REGISTER NOW ➜
Oct 14, 2021
8:30 AM
-
8:40 AM
Welcome Address
Join Botify CEO & Co-Founder, Adrien Menard, to kick off of Crawl2Convert 2021! Adrien will not only give you an overview of what we have in store for you, but he'll also share some of the big achievements and highlights from the past year.
AM
Adrien
Menard
Botify
Co-founder & CEO
Oct 14, 2021
8:40 AM
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9:10 AM
What Does Investing in Enterprise SEO Really Look Like?
SEO is undoubtedly more cost-efficient and sustainable than its paid sibling, but it still requires investment. But what does investment in SEO for an enterprise brand look like? From technologies to teams to, our expert panel will break down all of the ways to think about investing in SEO - and the implications of each.
LAP
Lyco
Adhy Purwoko
Bukalapak
Product Management, Web Experience - SEO & Advertising
JP
James
Patterson
American Eagle Outfitters
Senior Manager of SEO
ET
Ed
Turner
Jellyfish
Senior Director, SEO
Oct 14, 2021
9:10 AM
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9:30 AM
The Role of Search In Digital Transformation
Google Cloud, Botify's newest partner, knows a thing or two about innovation and digital transformation. Join this session to gain insights into how Google Cloud is not only helping brands adapt to the rapid digitization of the consumer journey, but also thrive in a challenging landscape. Plus, learn why tightening the gap between marketing and engineering is mission critical for scale and...
SP
Sachin
Padwal
Google Cloud
Director, Global Big Box Retail Solutions
MS
Meryl
Serouya
botify
VP
Oct 14, 2021
9:30 AM
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9:45 AM
Botify 2021 & Beyond: What's New, What's Next
Botify's Chief Product Officer, Christophe Frenet, will deep dive into Botify's product developments and future roadmap. If you're a Botify customer, this session is a must to learn about what you can expect from the Botify app.
CF
Christophe
Frenet
Botify
Chief Product Officer
Oct 14, 2021
9:45 AM
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10:25 AM
Making the Case for Enterprise SEO Tech
The misnomer that organic search is 'free" still poses a challenge for SEO professionals to earn visibility, buy-in, and budget from internal stakeholders. Learn how these Botify customers made the case for investment in Botify - and more importantly - how they delivered and proved its value and ROI.
RG
Renee
Girard
Crate & Barrel and CB2 Brands
Associate Director, SEO
RN
Ratish
Naroor
Etsy
Global Head of SEO
Oct 14, 2021
10:25 AM
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12:00 PM
Lunch & Networking Break
Oct 14, 2021
12:00 PM
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12:40 PM
Why Crawl Budget Is Still the Worst Enemy And Biggest Opportunity for Large Websites
Whether we like it or not, crawl budget is a fundamental metric for any SEO strategist working on a very large website. Add in the ubiquity of JavaScript, and you don't only have added complexity of how Google understands everything on a given page, but oftentimes, it introduces speed-related crawl budget issues. We'll share some use cases for maximizing crawl budget for bottom line growth, as...
JF
Jessica
Flareau
Barnes & Noble
Manager, SEO & Personalization
GP
Gaurav
Phapale
LinkedIn
Software Engineering Manager, SEO
AY
Andrei
Yarmak
Wayfair
Head of SEO Platform Product
Oct 14, 2021
12:05 PM
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12:40 PM
[FR] Data Based-SEO: how to help you make better decisions
You'll learn from Fnac Darty and the AuFéminin Group as they share use cases on how they use data to support their SEO initiatives and challenges.Â
BD
Braconnier
David
Fnac Darty
Head of SEO
GF
Grégory
Florin
Aufeminin / Doctissimo / Marmiton
Head of SEO
Oct 14, 2021
12:40 PM
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1:10 PM
[EN] Ask the experts: From Core Web Vitals to ROI & SEO business metrics.
The floor is yours to ask us anything! Attended a session and have a follow-up question? Curious about a new Botify product feature? Just want to talk shop? Tune in to have a chat on anything SEO, e-commerce, or marketing-related with SEO experts from Botify.
AB
Annabelle
Bouard
Botify
Solution Data Strategist
MT
Mark
Thomas
Botify
Head of UK CX
FV
Frank
Vitovitch
Botify
VP, Solutions
Oct 14, 2021
1:10 PM
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1:45 PM
Intelligent Automation for SEO
It’s overwhelming for brands to handle the amount of manual work to ensure that their websites rank well in search engines and drive incremental revenue. By combining machine learning and process automation, organic search teams are able to implement optimizations faster and focus on more complex issues, all while driving sustainable revenue. Join us to learn more about Intelligent Automation...
AG
Amos
Grima
Ebay Classified / YELP
RK
Richard
Keenan-Heard
Trainline
Head of SEO
YW
Yanal
Wazaefi
Botify
Head of Data Science
Oct 14, 2021
1:45 PM
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2:00 PM
Networking Break - Speed Meetings
Oct 14, 2021
2:00 PM
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2:35 PM
Key Trends Shaping the Future of E-Commerce
Preparing for a cookie-less future, adapting to remote collaboration, navigating supply chain challenges, making sense of seemingly endless sets of data.... the list goes on, giving e-commerce marketers a lot to juggle! Join Salesforce’s Caila Schwartz and Rachel Meyers to break down the main opportunities charting the future of retail and e-commerce. They will share their freshest shopper...
RM
Rachel
Meyers
Salesforce
Director of Product Marketing, Marketing Cloud for RCG
CS
Caila
Schwartz
Salesforce
Senior Manager, Consumer Insights and Strategy, Retail & Consumer Goods
MS
Meryl
Serouya
botify
VP
Oct 14, 2021
2:05 PM
-
2:35 PM
[FR] How to prepare your website for major events
The French leading media, Le Monde, will explore the critical role that SEO plays in audience growth especially while preparing for a busy year of elections.
BB
Benjamin
Bussière
Botify
Professional Services Director
SM
Sarah
Moaligou
Le Monde
SEO Project Manager
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