C2C 2021 - New York

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Description

SEO is undoubtedly more cost-efficient and sustainable than its paid sibling, but it still requires investment. But what does investment in SEO for an enterprise brand look like? From technologies to teams, our expert panel will break down all of the ways to think about investing in SEO - and the implications of each.

What Does Investing in Enterprise SEO Really Look Like?

Oct 6th, 05:15 pm - 05:45 pm

Presented by

LA
Lyco Adhy
Bukalapak
Product Manager
JP
James Patterson
American Eagle Outfitters
Senior Manager of SEO
ET
Ed Turner
Jellyfish
Senior Director, SEO
Session Details
SEO is undoubtedly more cost-efficient and sustainable than its paid sibling, but it still requires investment. But what does investment in SEO for an enterprise brand look like? From technologies to teams, our expert panel will break down all of the ways to think about investing in SEO - and the implications of each.