C2C 2021 - New York

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Description

Google Cloud, Botify's newest partner, knows a thing or two about innovation and digital transformation. Join this session to gain insights into how Google Cloud is not only helping brands adapt to the rapid digitization of the consumer journey, but also thrive in a challenging landscape. Plus, learn why tightening the gap between marketing and engineering is mission critical for scale and efficiency, how AI and automation are playing an even more important role in business decisions, and gain concrete examples of how organic search is earning its well-deserved place at the heart of modern digital strategies.

The Role of Search In Digital Transformation

Oct 6th, 03:10 pm - 03:30 pm

Presented by

Director, Global Big Box Retail...

VP, Partner Strategy

Session Details

Google Cloud, Botify's newest partner, knows a thing or two about innovation and digital transformation. Join this session to gain insights into how Google Cloud is not only helping brands adapt to the rapid digitization of the consumer journey, but also thrive in a challenging landscape. Plus, learn why tightening the gap between marketing and engineering is mission critical for scale and efficiency, how AI and automation are playing an even more important role in business decisions, and gain concrete examples of how organic search is earning its well-deserved place at the heart of modern digital strategies.